Beyond Reflexology is a wellness center focus on helping people to achieve inner peace and health in their life by providing several relaxing treatments. The owner contacted us to increase the organic traffic across the web, to Re- branding and design a new Website and to boost the revenue coming from the E- store.
Growth the organic traffic across the web, Re-design a new website focus on increasing the volume of appointments and the revenue coming from the E-store.
Based on 1st party data, funnel evaluation, digital presence, marketing activities and traffic analytic data, we segmented the best engaging and converting content, the highest value target audience, SEO and paid traffic opportunities for growing the e-store.
Thanks to the analysis and the sales report from the last quarter, we recognized 4 main areas of interest and identified as top spender target: (Female, mostly Mom, living in the City Center – Age: 34 to 56). Most of the sales were generated by 4 main services: Foot reflexology massage, Cranio-facial, Lymph drainage therapy and visceral manipulation.
We re-designed and SEO optimized the site, created a back-linking strategy across the main keyword services and structured a completed new funnel structure able to suggest and up-sell e-store products via email. We tested landing pages and launched a local search ads campaign on Google Adwords to quickly acquire direct leads, streamlined the internal search on site to boost the product visibility, improved the layout, the navigability, the shopping experience and added an informative video on the home page to engage and promote service and healthy solutions to the viewer.
The volume of organic traffic increased 32% overall and increased the top ranking keywords by 18% in position 1-3, over 3000 new UV in the first month thanks to the SEO actions and local ads traffic and grown E-store revenue by 16%.
ORGANIC TRAFFIC VOLUME
TOP RANKING 1-3 POSITION
REVENUE GENERATED FROM E-STORE
From The Client
“Great work! Daniele and his team have done wonderful work for us. We always receive great attention to every aspect of our business. The whole process of working together has been a great experience, seeing how they achieved all the goals we request. Thank you.”